Creative
-
Why we need a new Bird and Fortune to explain a financial world teetering out of control
Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily…
Read More » -
Baz Luhrmann bombs for Bombay Sapphire as social takes the driving seat
Bombay Sapphire’s new global campaign was two years in the making. Australian film director Baz Luhrmann is creative director and…
Read More » -
IPA reveals its Effectiveness winners – but where are the great ads?
The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already…
Read More » -
Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
Read More » -
Publicis Luxe and St Luke’s try to re-energise fashion for Lancôme and River Island
Are fashion ads improving? They’ve taken their time of course but these days agencies – when they’re involved, which they…
Read More » -
Oliver wins position alongside WPP at Boots
One of David Jones’ better Brandtech Group deals seems to be in-housing studio Oliver. Oliver already works for the likes…
Read More » -
Another tale of the unexpected from Mother – for Uber Eats
Sometimes, for agencies anyway, the gift that keeps on giving can drive the rest of us to distraction. Gambling ads,…
Read More » -
MullenLowe in bold revamp of new look Bupa
Healthcare has moved on a bit from keeping you in more or less one piece – preferably alive – and…
Read More » -
VCCP and Cadbury take home IPA Effectiveness Grand Prix
The IPA has awarded its Effectiveness Grand Prix to VCCP’s “glass and a half” campaign for Cadbury, which increased annual…
Read More »