Creative
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New Eurostar picks DDB agencies
Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past…
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MAA Ad of the Week: B&Q from Uncommon
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes…
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AB InBev is first to be named Cannes Creative Marketer of the Year two years in a row
Cannes has named its Marketer of the Year for 2023 and AB InBev is the first company to win the…
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People changes at General Motors and teetering John Lewis could change everything
When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear…
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MAA blast from the past: Nike – ‘write the future’
Haven’t had one of these for a while. chatting to a seasoned creative director the other day we decided that…
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MSQ’s Brave Spark wins Trivento creative
UK marcoms group MSQ is in a rich vein of form with agencies across its diverse empire regularly picking up…
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National Lottery operator Allwyn: my indecision is final – account split between Leo Burnett and VCCP
New UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to…
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Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
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Cadbury celebrates cornershop heroes with new ‘win-win’ campaign by VCCP
VCCP’s latest work for Cadbury, “The big win-win,” is designed to encourage people to support their local corner shop. It’s…
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