Creative
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WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Iggy Pop: you’ll find him in the kitchen at parties, advertising the sinks and appliances
Iggy Pop is now a familiar face in advertising, but this is his most bizarre foray yet into the commercials…
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Le Pub recreates classic Disney ‘Lady & The Tramp’ scene for premium pasta Al Bronzo
To launch its premium pasta range, Barilla has got together with Disney and double-Michelin starred chef Davide Oldani. The ad…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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Pablo plugs Icelandair’s stopovers
With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need…
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BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands…
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In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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John Lewis shortlists three for trophy ad account
John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP…
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Sainsbury’s creative contender NCA returns for Tu
The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts…
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