Creative
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ASICS tries beauty spin for exercise
Sports brand ASICS reckons exercise makes you feel mentally better too and, as such, it’s way better for beauty than…
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Three Business and Wonderhood launch first standalone campaign: ‘Life happens while you work’
Wonderhood Studios’s campaign for Three Business takes a humorous and realistic look at the constant need to blend personal and…
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The UK is going to hell in a handcart says new Saatchi research – but didn’t we kind of know that already?
Saatchi and Saatchi has unveiled what it calls “new state of the nation research,” catchily titled “What the fuck is…
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M&C Saatchi wins endurance brand Science in Sport
M&C Saatchi has won Science in Sport (SiS), which claims to be the world’s leading endurance nutrition brand, following a…
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Jim Beam sings ‘Sweet Caroline’ for new ‘people are good for you’ campaign
Sweet Caroline has recently found popularity as an England football stadium singalong tune, so much so that it seems strange…
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More signs of the crisis in creativity – but does anyone really want to do something about it?
Only someone wearing a balaclava the wrong way round would argue that there is not a crisis of creativity in…
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Now Dove goes in to bat against anorexia
Ogilvy’s world of ‘Doveness’ for Unilever has taken another turn, this time the real-life story of Mary, a young woman…
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Is S4 Capital’s brave bid to challenge the ad establishment running out of gas?
Even Sir Martin Sorrell isn’t immune to the vicissitudes of age and a tricksy global ad market. The WPP founder…
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Oh no, not even more Eurovision Song Contest
Anyone seeking evidence that the world has gone mad might turn to the Eurovision Song contest, for decades the epitome…
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