Creative
-
SlimFast goes for brave new market position with Mother
We all know (or maybe, now, knew) what SlimFast is but it’s morphing into something that goes “beyond weight loss…
Read More » -
Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
Read More » -
Walkers Crisps wants to spark a national ‘in or out’ debate
VCCP’s campaign for Walkers is going for the Marmite strategy, but instead of “Love it or hate it” we get…
Read More » -
Dentsu Creative goes all out for American Express Platinum
A new campaign for American Express Platinum gives us a full-on, hedonistic, live-life-to-the-full narrative inspired by member perks like late…
Read More » -
Neverland wins Innocent Drinks
Independent London agency Neverland has won Innocent drinks in a three-way pitch against Atomic London and Special Group. Innocent has…
Read More » -
Wasserman’s Jackson joins Trouble Maker as planning head
Independent London agency Trouble Maker has hired Pete Jackson, formerly Wasserman’s EMEA head of strategy and insights, as head of…
Read More » -
Argos goes for more premium look in new campaign by T&P
Argos wants to change its image as a bargain basement retailer, and has briefed The&Partnership to get a new message…
Read More » -
Hershey and Mother shamelessly jump on royal bandwagon
The palace has relaxed rules around coronation merchandise, allowing anyone to borrow royal motifs for the occasion, as long products…
Read More » -
MAA Ad of the Week: Tesco’s Coronation pub
The weather’s going to be terrible (70% rain), the nation seems bizarrely unconvinced that we should all swear “homage” to…
Read More »