Creative
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Sainsbury’s makes first big move in supermarket cost of living wars
Sainsbury’s has its new populist hat on in the first (non-Christmas) campaign from New Commercial Arts, positioning the brand for…
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Fitness or performance art? Equinox gyms wants it both ways
More January fitness advertising, this time from upmarket gym chain Equinox whose slogan is “It’s not fitness it’s life,” although…
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Idris Elba’s SillyFace debuts with anti-knife crime campaign
Idris Elba’s new agency SillyFace, a joint venture with Marc Boyan’s Miroma Group, is making its debut with a campaign…
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Heinz steps up for San Siro panino team
Most ads with football present the supposedly beautiful game in such a light that you turn off – it isn’t…
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LNER paints a rosy picture of train travel with new mascot Eleanor
Any public/private service in the UK is asking for trouble just now with the current post Office scandal the most…
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Apple wins Emmy with ‘The Greatest’
Apple’s in-house effort ‘The Greeatest’ won this week’s Emmy award for outstanding commercial, ahead of a small pack including two…
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WPP’s share travails are a pressing problem for CEO Read
WPPis hosting what it calls an in-person Capital Markets Day in London for institutional investors and analysts on January 30…
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Mother makes Gousto recipe boxes the main event of a night in
New year’s resolutions often include eating better, and Gousto reliably returns every January for a burst of advertising to persuade…
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Cadbury celebrates 200 years with VCCP and the Great British public
Founded in Birmingham on 4th March 1824, Cadbury is marking a milestone anniversary by putting a twist on its “Mum’s…
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