Creative
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Mother hires creative directors from Droga5 NY and adam&eveDDB
It’s testament to Mother London’s pulling power that CCO Felix Richter has persuaded three creatives from rival top agencies to…
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Publicis doubles down on DEI/ESG agenda with LaFond-Dufour from McCann
Lots of companies may be frantically backtracking on DEI (it costs money strangely enough) but Publicis Groupe is doubling down…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Dettol wants us to ‘spread the love, not the germs’
Reckitt’s Dettol was very popular in the Covid era, and now McCann London has been tasked with finding new ways…
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Is creativity really making a comeback? MACMA from David, Habitat from NCA, Labour Party
After a few years of grinding purpose is (some) advertising becoming fun and engaging? Even on serious topics? One such…
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Evian leaves the babies behind to climb the ‘mountain of youth’
The famous babies are gone but Evian has held onto the “live young” theme in this new “Mountain of youth”…
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Top Tips for Cannes is back: FCB London CCO Owen Lee
That famous festival is hoving into view and, as ever, we’ll be asking various luminaries for their Top Tips, the…
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Smile goes from McDonald’s as it supports kids’ mental health
McDonald’s is marking Mental Health Awareness Week with an integrated campaign – ‘The Meal’ – that removes its famous smile…
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Uncommon delivers uncommonly clever Out of Home mould-breaker for The Ordinary
Uncommon Creative Studio is good at grabbing headlines, in some cases it’s pretty good at rewriting what you can do…
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