Creative
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MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…
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Starmer scuppers Budweiser’s plea for a bank holiday if England win
Budweiser has enlisted football legend Geoff Hurst, who scored a hat-trick in England’s 1966 World Cup victory, to set up…
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Zendaya vs Federer: icons clash over thin air for Swiss brand On
Is air tennis really a thing? Only Roger Federer and Zendaya could make a ball-less game of tennis worth watching.…
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WPP bounces back from Pfizer loss with AstraZeneca cancer brief
Oncology (cancer diagnosis and care) is the holy grail for pharma companies with almost limitless rewards for the company that…
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MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
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VCCP and Walkers celebrate England’s semi-final triumph
England seem to be on a winning streak, which is always a popular moment for brands to make an appearance.…
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Is Ford’s new EV Capri back with a bang or a whimper?
Is this a big opportunity missed? Ford is bringing back its iconic Capri – every Essex boy’s wet dream back…
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Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
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Music festival rides to rescue of declining birth rate
The dear old West is running out of people it seems, with fewer breeding even while more turn to IVF,…
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