Analysis
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an…
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From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads
Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers…
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Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
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And the MAA UK Creative Agency of 2021 is….
It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a…
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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
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Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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AKQA Group CEO Ajaz Ahmed picks his Ad of the Year
Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the…
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