Analysis
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Pip Bishop of Y&R picks her Desert Island Ads
Pip Bishop is head of creative at Y&R London. She has been a creative partner at the agency since 2000…
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George Parker: Steve Jobs, the not-so-family man
This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less…
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Adland’s version of holiday howlers
It’s the height of the holiday season, when you can get yourself into all sorts of trouble by not speaking…
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Jess Murray of Talon Outdoor: understanding the science of effective Out of Home creative
The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using…
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David Patton of Y&R: why good pitches need intermediaries
A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role…
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Radiocentre’s Lucy Barrett picks her Desert Island Radio Ads
Lucy Barrett is client director of industry marketing body Radiocentre. She is a former editor of Marketing and spent five…
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Crowdsourcing bites the dust: Havas closes Victors & Spoils to make way for blockchain and AI
Once it was the future. Now, apparently, crowdsourcing has had its day. Havas has shut down its Colorado-based crowdsourcing agency…
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Jody Smith of Broadsign: unlocking new communication potential in the era of smart cities
Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a…
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Dark Horses founder Simon Dent picks his first eleven Desert Island football Ads
Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark…
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