Analysis
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Ageing rock star Apple’s marketing has become iBoring
By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very…
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Piers Guilar of Seven Brands picks his Desert Island Ads
Piers Guilar is global director of strategy for international brand agency Seven Brands. He has also worked at Saatchi &…
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VML ECD Harsh Kapadia picks his Desert Island Ads
VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne…
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Talon Outdoor: the revolutionary new role for automation in out of home media planning
The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of…
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Peter Brown of CRM agency Prophecy Unlimited picks his Desert Island Ads
Peter Brown is CEO of CRM agency Prophecy Unlimited, based in Bristol. Prophecy Unlimited, the result of a merger between…
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Peter Reid of MSQ: why the sum of WPP’s parts are worth more than the whole
As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his…
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Radiocentre’s Siobhan Kenny: why fake news farrago matters to advertisers as much as politicians
If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be…
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Roz Thomas of Dare: why brands need to become the default option in Amazon’s world
How do you plan for decision making? It’s a question to ask yourself on a daily basis. As humans, we…
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HeyHuman’s Shnoosee Bailey: why gender equality is the key to upping adland’s game
Words are just string holding truths, half-truths and falsities together. Recently, Ogilvy pledged to appoint twenty senior creative women, globally,…
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