Analysis
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Paul Simons: retail times are a changin’ but is John Lewis changing in the right direction?
It ‘s that time again when the John Lewis Christmas TV spot is revealed although not the best kept secret…
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George Parker: how I played and lost the P&G numbers game
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies…
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Talon Outdoor: research shows video and Out of Home is an unbeatable media combination
Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can…
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George Parker: listen dude, Bob Hoffman’s new book on advertising is…awesome
As you would expect from my fellow curmudgeon, Bob Hoffman’s new book, “Laughing @ Advertising,” is a scathing indictment of…
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Big name brand ambassadors Bacon and Freeman bottom out in battle of mobile phone networks
There is barely an advertising break on TV without a mobile phone ad. The interesting point is that everyone now…
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Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together
We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across…
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Talon Outdoor: bag to the future – Ryanair’s new baggage policy and the potential impact on advertising in the airport
By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair…
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Alexis Eyre of Five by Five: why are so many brands hopping on the wellness treadmill?
Why are so many brands hopping on the wellness treadmill, and do customers even care? Weight Watchers has relaunched as…
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VMLY&R’s Jon Sharpe: why Bob Greenberg is My Ad Hero
I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for…
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