Analysis
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Putting the case for British ad creativity
Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some…
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John Zealley of Accenture: how new-style CMOs can drive business results
Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business…
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Grey London’s Sue Higgs picks her Desert Island (funny!) Ads
Sue Higgs is a group creative director at Grey London. Desert Island Ads From the school of the bleeding obvious,…
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Ged Weston of Maximus: does size matter? Why big brands should value big banners
Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much…
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Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried…
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Grim examples from adland’s murky past
We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was…
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Designer Steve Conchie of Brandon Consultants picks his Desert Island Ads
Steve Conchie is executive creative director of Brandon Consultants. Desert Island Ads Although I’ve spent a majority of my career…
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Smartology’s Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house
The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent)…
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Steve Howell of Dark Horses: my Desert Island winning women sport Ads
Steve Howell is creative partner at sports specialist Dark Horses. Desert Island Ads I’m a pretty decent swimmer. So, if…
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