Analysis
-
Roy Jeans: why Facebook’s new digital currency Libra will be strangled at birth
A YouGov survey recently revealed that six out of ten voters would not buy a used car from Boris Johnson.…
Read More » -
Talon, MGOMD and partners deliver “Unlimiting” data-driven creative for Virgin Media
Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and…
Read More » -
Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike…
Read More » -
Cheil’s Russell Schaller: making the most of six seconds
Have you got a second? Thought not. Advertisers are all too familiar with a negative response from consumers, weary from…
Read More » -
Jane Austin at Cannes: Childish Gambino’s This is America sets the bar for creativity – for everyone
Amid all the noise and nonsense of the three-ring buzzword circus that is the Cannes festival, it’s nice to get…
Read More » -
Cannes Lions: Nike scoops media, FCB wins two Grand Prix
Nike has won yet another Cannes Grand Prix, this time in Media for its ‘Air Max Graffiti Store’ which tapped…
Read More » -
Impero survey sets out to find reasons behind advertising’s “brain drain”
London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be…
Read More » -
Artefact’s Sarah De Martin: my Top Tips for Cannes
Sarah De Martin is UK managing director of Artefact. Cannes is round the corner and you can almost smell the…
Read More » -
Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt…
Read More »