Analysis
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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It…
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Adam Morton of UM: why brands need big ideas not short-term tactics
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than…
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Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least…
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China expert Jonathan Smith picks his Desert Island Ads
Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads…
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Mark Denton: what’s so special about the Kinsale Sharks?
I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It’s funny to think…
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Paul Simons: is double vision the issue at M&C Saatchi?
It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be…
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The Gate’s Jamie Elliott: why Les Binet and Peter Field are my Ad Heroes
I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great…
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Live and Wired’s Sophie Kostrowski and Sian Hainsworth pick their Desert Island Ads
Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded…
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Jamie Williams of Isobel: first UK ads banned for negative gender stereotypes – why all the fuss?
Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for…
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