Analysis
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Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty
After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with…
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Analyzing how minimalist watch companies produce content for Instagram
There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when…
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Paul Simons: myths and reality at the Star & Garter
Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a…
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HeyHuman’s Liz Richardson picks her (multi-sensory) Desert Island Ads
Liz Richardson is managing partner at behavioural communications agency HeyHuman. Desert Island Ads Like any true experiential marketer, I want…
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Havas cements creative credentials with acquisition of Paris agency Buzzman
Havas has made its first significant deal in a while with the acquisition of a 51 per cent stake in…
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Daniel Andrews: can Twitter’s new six-second ad rule help it take on Facebook and Instagram?
Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of…
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Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become…
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The Gate CSO Kit Altin picks her Desert Island Ads
Kit Altin is chief strategy officer of The Gate London, the creative and media agency in MSQ Partners. Dunlop –…
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