Analysis
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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to…
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Japan weighs the benefits of successful Rugby World Cup
By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more…
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Jon Goulding of Atomic: what happens when advertising loses its swagger
For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s…
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Rob Bellass of UM: rethinking and retaining client relationships in a world of temptations
One of the few certainties in agency life is that, at some point, a favourite client will leave you. As…
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Best ads of 2019: LinkedIn, HP, Canal+ feature in October
London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein…
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Trust is now key for brands says Interbrand as it reveals world’s best
Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon…
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Nick Mawditt of Talon Outdoor: how Out of Home channels build bigger and better brands
The Out of Home industry has taken strong and simple messaging into its Upfronts showing an industry in great health…
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George Parker: why the creative exodus to clients could spell doom for ad agencies
As some of you may know, I have been in the ad biz since before Genghis Khan invented the USP.…
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How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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