Analysis
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And our Agency of the Year for 2019 is…
It’s an important day in the country’s calendar and there’s also a General Election. So let’s get on with our…
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ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?
By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating…
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Paul Bainsfair: how to safeguard advertising’s future
IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how…
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Lorie-Jo Trainer Buckingham of MOFILM picks her Desert Island Ads
Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds…
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Anonymous US survey lifts lid on agency salaries
An anonymous Google doc is doing the rounds of agencies in the US, giving details (submitted anonymously) of agency salaries.…
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Truant’s David Gamble: The end of Christmas advertising music as we know it?
The Christmas Number One has always been a bit of a joke. Rolf Harris’ “Two Little Boys”, Benny Hill’s milkman…
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Talon Outdoor: seven campaigns – one channel
Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1…
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Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
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Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon
One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and…
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