Analysis
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Cannes entries is a reminder to Publicis’ Sadoun that AI-powered Marcel is somewhat overdue
No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges.…
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Peter Reid of MSQ Partners: why agencies need to engage their own to engage better with others
A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more…
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Posterscope’s Stephen Whyte: underestimate the power of dynamic digital out of home at your peril
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In…
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Let’s bid a not-very-fond farewell to the decade when nearly everything changed
Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where…
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Brand building isn’t dead but beautiful ads seem to be
Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct…
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Adland’s search for equality misses the target in Brexit Britain
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered…
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Talon Outdoor: the Out of Home year in pictures
2019 was a year of real transformation for Talon. Barry Cupples, CEO, comments: “We’ve held multiple events to launch products,…
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Dan Thwaites: how to make your Christmas ad connect
‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens…
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Jon Goulding of Atomic: the IAB Gold Standard is a good start – but where do we go from here?
Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves…
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