Analysis
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George Parker: was the Super Bowl ad audience gripped? Or taking a time out..
OK, so the Super Bowl fever is finally subsiding. The best news is that my favorite ad, “Loretta,” from Google…
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Paul Simons: Blue Monday can last the rest of a lifetime in adland – why not plan ahead?
Blue Monday (January 20 this year) is the day when the realities of overspend in December come home to roost.…
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Outform’s Simon Hathaway picks his Desert Island drink ads
Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi &…
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Paul Domenet: why charity ads need to clean up their act
“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me…
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Syzygy CEO Ita Murphy: how brain training helps win pitches
While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches…
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How to become UK Agency of the Year in 2020
Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV…
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More agency mergers may be on the cards for WPP although holding company says no major ones planned
Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering…
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Lisa Parfitt of Engine Sport: a tampon string is not a shock tactic to debunk taboos. ‘This Girl Can’ is all about real life.
Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest…
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Results International: private equity leads as buyers snap up content production companies
New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling…
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