Agencies
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Uncommon walks on water in new ‘Everyday’ film for Avios
After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is…
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Ocean Outdoor aligns Digital Creative Competition across Europe
Ocean Outdoor has relaunched its annual creative competition, extending it from the UK, Nordics and Netherlands into Germany and creating…
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McCann and Xbox recruit real-life ‘Football Manager’ for Bromley FC
Football Manager is the video game that takes armchair football punditry to the next level. Now McCann London and Xbox…
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It’s phone lickin’ good: Gut’s ad for new owner, Globant
Technology consultant Globant is a long-term client of agency Gut, but this new ad is their first work together since…
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MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every…
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WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Brandtech’s Jellyfish lands Oatly
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media…
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Former Publicis boss Jorg Riommi forms new agency
Former Publicis East Europe CCO Jorg Riommi is launching a new agency, Ain’t. Riommi was part of the team that…
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Cannes Lions reports client-agency ‘communication breakdown’ in 2024
“Communication Breakdown” is the slightly alarming name given to Cannes Lions’ annual “State of Creativity” survey, which this year exposes…
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