Agencies
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Alzheimer’s Society takes over entire town with UK’s biggest hyper local OOH campaign
The campaign for Dementia Action Week begins in Blackpool and features 75 unique contextual executions by New Commercial Arts across…
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Samsung hits back at Apple’s controversial ‘Crush’
Samsung has had a timely dig back at Apple which got into all sorts of trouble for its iPad Pro…
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Ian Heartfield of New Commercial Arts: my Top Tips for Cannes
Ian Heartfield is a founding partner and CCO of New Commercial Arts. Top Tips for Cannes The French Women’s football…
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Irn Bru warns against Euro optimism
Scotland are off to Germany for the Euros – they’re playing hosts Germany in the opening match on June 14…
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Mother hires creative directors from Droga5 NY and adam&eveDDB
It’s testament to Mother London’s pulling power that CCO Felix Richter has persuaded three creatives from rival top agencies to…
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Publicis doubles down on DEI/ESG agenda with LaFond-Dufour from McCann
Lots of companies may be frantically backtracking on DEI (it costs money strangely enough) but Publicis Groupe is doubling down…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Dettol wants us to ‘spread the love, not the germs’
Reckitt’s Dettol was very popular in the Covid era, and now McCann London has been tasked with finding new ways…
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Is creativity really making a comeback? MACMA from David, Habitat from NCA, Labour Party
After a few years of grinding purpose is (some) advertising becoming fun and engaging? Even on serious topics? One such…
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