Agencies
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MAA Ad of the Week: BA Out of Home from Uncommon
Out of Home is on a roll, in the UK at least, with two high profile agencies – New Commercial…
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Transatlantic agency Sunshine sells to fashion group The Independents
Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold…
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Gaming or learning? Xbox sells positive side of video games
McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the…
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Uncommon’s ‘most disastrous campaign ever’ returns for Hiscox
Specialist insurer Hiscox has launched a new instalment of its ongoing OOH campaign by Uncommon Creative Studios. A series of…
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AGIT8 wins Holy Moly dips
Holy Moly Dips has appointed AGIT8 London to develop a long-term brand campaign and drive growth. Founded in 2017 following…
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Weetabix can solve a national emergency says BBH
Weetabix is one of those venerable British brands (although it’s now owned by Americans) that ought to get creatives channelling…
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Le Pub APAC uses AI to ‘gamify’ literature for Singapore Libraries
Libraries are having to reinvent themselves for the digital age. Across Europe, many are becoming connected community hubs, while in…
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A wall of balls: footballers get defensive over testicular cancer
Creatives are clever at coming up with new ways to encourage self-checking, and this latest one from FP7 McCann Dubai…
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MAA blast from the past: Xerox’s brother Dominic
Xerox is still with us, surviving the laptop era and, presumably, now girding its loins for AI. Tech companies are…
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