Ad Tech
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Will biosensors give Mindshare staff a lift?
I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves…
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WPP’s Sorrell emerges as ‘power of one’ fan too – the bigger the better
We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks…
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Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
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Tom Denford and David Indo from ID Comms: why “change” is our media word for 2017
On this week’s #MediaSnack, Tom and David get excited about “change” – the ID Comms Media Word of 2017 (in…
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Scott Galloway’s secrets of successful brands
Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s…
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Xerox goes back to the middle ages for tech future
More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat…
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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In…
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Facebook owns up to yet another data cock-up
There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and…
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Tom Denford and David Indo from ID Comms: will it be jail time for production crime?
On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the…
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