Ad Tech
-
WPP’s AKQA expands into Australia with DT deal
Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in…
Read More » -
Rob Norman: here’s the digital future – “Alexa, what anti-dandruff shampoo should I buy?”
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global…
Read More » -
Tom Denford and David Indo from ID Comms: P&G CMO Marc Pritchard strikes back
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO…
Read More » -
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
Read More » -
Tom Denford and David Indo from ID Comms: how changing accountability metrics can change media
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies…
Read More » -
Digital whizz Peon replaces Ramsey as JWT ECD
The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing…
Read More » -
Tom Denford and David Indo from ID Comms: the change agenda for agencies
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact…
Read More » -
CES’ brave new world of data-driven smoke and mirrors
Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt…
Read More » -
Dentsu is top acquirer in 2016 with digital and content agencies in demand
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.…
Read More »