Ad Tech
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ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media…
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Google and Facebook eye Christmas ads bonanza
So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be…
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Tom Denford and David Indo from ID Comms: has Facebook peaked?
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain…
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Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future…
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Gocompare and Bet365 demonstrate some old truths for new-fangled advertisers
Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property…
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Cannes Lions cuts back after criticism but is it still trying to do too much?
Cannes Lions, which will have to do without Publicis Groupe next year and has also come under fire from WPP,…
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Tom Denford and David Indo from ID Comms: China’s unique digital giants
On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and…
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TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about…
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