Ad Tech
-
Uber joins other tech giants ramping up advertising with hunt for global agencies
Ride-hailing giant Uber is looking for both a global creative agency and a media agency according to a report in…
Read More » -
UK advertising isn’t dead yet – new AA/WARC figures show record-breaking 2017
UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC…
Read More » -
WPP goes backwards in third quarter of 2017
WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8…
Read More » -
Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed…
Read More » -
Now McDonald’s reviews $1.8bn global media out of OMD
McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as…
Read More » -
Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP
Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s…
Read More » -
Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
Read More » -
CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI,…
Read More » -
More revolving doors: now Frampton exits Havas Media
Yesterday we noted the revolving doors in media agency land – top level exits at Dentsu Aegis (Carat), OMD (a…
Read More »