Ad Tech
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Now Accenture wins Vatican media communications
We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters…
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Tom Denford and David Indo from ID Comms: What should Media put in Room 101?
On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room…
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Volvo plays Thor for lightning-activated poster
Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy…
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Chris Slough of Havas: why ad tech isn’t the answer to us all liking all the Christmas ads
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner…
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Have YouTube’s algorithms gone bananas?
I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although…
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YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next…
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Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
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GroupM: UK adspend holding up well but digital prospering at the expense of brands
WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original…
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Norman’s retirement is another sign of the coming sea change at WPP’s GroupM
There’s been much talk recently of the increasing pace of management change in media agencies – a number of high…
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