Ad Tech
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WPP to ‘horizontalise’ digital, and merge data with media
WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining…
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Studio of Art & Commerce debuts for Boots No7
London’s newish Studio of Art & Commerce is an interesting outfit, specialising in working via non-paid media. Now it’s launching…
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Merkle hires first Europe creative director
We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s…
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Recma rankings put Dentsu Aegis Network at the top of 2017’s media agency pile
French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new…
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Rob Norman on new interest Playbuzz and GroupM
Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and…
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Former GroupM digital chief Rob Norman joins Playbuzz
Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute…
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Ebiquity takes new shot at programmatic with tech launch
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as…
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Andreas Naumann of Adjust: how ad spoofing became the new fraud threat
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is…
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Makin and Jeans launch hyperlocal media agency Pintarget
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are…
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