Ad Tech
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LiveRamp’s Richard Foster: how can we make online ads more relevant in the era of ad blockers?
We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the…
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New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants
The media world is seemingly awash with auditors and consultants – and combos of the two – and the World…
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Accenture’s pitch to CMOs: we can save your job
Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above),…
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Roy Jeans: why GDPR is a clear and present danger for the media agency holding companies
Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s…
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YouTube gets ad industry ‘brand safety’ seal of approval
For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of…
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David Jones’ You & Mr Jones adds UK agency Gravity Road to mar-tech line-up
Former Havas CEO David Jones’ You & Mr Jones, described as a ‘brand tech’ company, has bought a controlling 51…
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Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region
By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in…
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Highlighting the hackers – Hiscox utilises digital OOH to display real-time cyber attacks
By Talon Outdoor. In a media first, Hiscox’s ‘CyberLive’ deployed a real-time Out of Home advertising campaign to highlight the…
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Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model
Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority…
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