Ad Tech
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Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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T&Pm hires global CTO from Publicis Groupe
Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology…
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WPP goes all out for AI with Google Cloud partnership
Mark Read, WPP CEO, promised investors recently that the group would be getting serious about AI. It turns out that…
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Gaming or learning? Xbox sells positive side of video games
McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Sky reviews giant media account at WPP’s EssenceMediacom
WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in…
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Sainsbury’s boosts in-house agency Zest with hiring spree
Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. The…
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WPP to double down on AI – organic growth still lagging Publicis
It’s WPP’s eagerly-awaited Capital Markets day for investors and analysts today and, if first gleranings are to be believed, it…
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