Ad Tech
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WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
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New AI took Spok sets out to replace marketing departments
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one…
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Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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IPG considers sale of flagship digital agency R/GA
For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison…
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WPP unveils AI-powered Production Studio
WPP has unveiled one of the first fruits of its dive into AI in Cannes, the not terribly originally-named Production…
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Does MediaSense PwC deal signal shake-up among ad consultants?
Advertising has always been fertile ground for what used to be called (somewhat gender specifically) “middle men” and media consultant…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Former Kinetic boss MacCallum joins Miroma Founders Network
Former Kinetic UK CEO Ali MacCallum has resurfaced as MD of Miroma Founders Network (MFN), a joint venture between Miroma…
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