Ad Tech
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Sorrell lines up MightyHive for first move into digital media
S4 Capital’s Sir Martin Sorrell is reckoned to be on the brink of landing his second big acquisition, US-based programmatic…
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Calcraft keeps up momentum at Dentsu UK with new leadership team, as Merkle and the regions grow
There’s been yet another round of promotions and hirings at Dentsu Aegis Network UK & Ireland, hence the rather crowded…
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Tech to the fore as Publicis lines up Xebia and Dentsu Switzerland’s Namics
Arthur Sadoun’s Publicis Groupe is planning to buy Xebia France, a mid-sized consulting firm, to combine with existing consultancy operation…
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Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together
We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across…
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Is WPP’s VMLY&R merger part of a trend or a one-off marriage of convenience?
We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be…
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Martin’s in the money already as S4C ratches up £38m gain
Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors…
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AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may…
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Forrester says UM and Starcom are media agency leaders
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us…
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Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA
Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called…
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