Ad Tech
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Kantar sale gets closer as WPP talks to private equity firms
It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though…
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Brexit vs Brussels: it’s like clients vs agencies, Sorrell says
Martin Sorrell still provides good quote, although his closing session at the IAB Annual Leadership Meeting in Arizona, sounds like…
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In the age of bullshit, we need to make marketing “noble” again, says Unilever’s Keith Weed
Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association…
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Sorrell surveys the ad world from Davos
Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have…
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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware
By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data…
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New-style agency Artefact hires De Martin from OMD
French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s…
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Marcoms deals hit new heights says Results International
New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four…
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Roz Thomas: “Alexa, buy me some haemorrhoid cream….” and other problems in a world of voice assistants
We now know that the number of Amazon Alexa Skills in the UK rose by 233 per cent from 2017…
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David Jones’ You & Mr Jones hits the big time with majority stake in global on-site network Oliver
David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for…
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