Ad Tech
-
Federica Bowman of FirmDecisions: why we still need to see financial transparency in media
For the past three years, the media and marketing industry has at last taken some bold and confident steps on…
Read More » -
TBWA London and New York win global fintech launch from Thomson Reuters and Blackstone
TBWA London and its sister shop in New York have won the global launch of Refinitiv, the new fintech company…
Read More » -
Will Sorrell’s S4 raid WPP clients in India?
Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of…
Read More » -
‘Distraction–free’ advertising: WPP and Waze’s new idea
Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the…
Read More » -
Click and collect: Spanish agency Shackleton reinvents the agency as an e-commerce platform
Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients…
Read More » -
BBH and IBM iX to create Audi brand experience ‘cagency’
Audi has asked its agency BBH to team up with consultancy IBM iX in pursuit of a new “digital brand…
Read More » -
Marks and Spencer clothing up for pitch — will it follow Jackson to TBWA?
Grey London finally got a new management team in place, and now one of its flagship accounts, Marks and Spencer,…
Read More » -
Dentsu Aegis Network looks north with BJL acquisition
Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency,…
Read More » -
Ogilvy boss Seifert tells staff: ‘Accept the reality that change is perpetual’
Ogilvy’s global CEO and chairman John Seifert seems to be coming to the end of his big overhaul of the…
Read More »