Ad Tech
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Publicis mulls bid for $5bn data giant Epsilon
Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn.…
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Blue State Digital’s Samir Patel: why the whole world needs proper regulation for Facebook and its rivals
It’s been a hellish few weeks for Facebook. Earlier this month, just 24 hours after announcing its pivot to a…
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Mark Read: a glimpse of the ‘shoes off’ version of WPP’s CEO
Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably,…
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Google says it’s stemming tide of “bad ads” – now there are only 2.3 billion
Google says it removed 2.3 billion bad ads in 2018, nearly one billion fewer than it did in 2017 –…
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Talon Outdoor’s Jonathan Conway: it’s time to get real about programmatic Out of Home
It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the…
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Sir Martin Sorrell on Madison Avenue Manslaughter
Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the…
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Keith Grossman joins Engine as COO to do ‘previously unimagined’ things for clients
Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge…
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WPP’s KineticX partners with start-up Pluvo for posters that clean the air around them
This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of…
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Toccara Baker of Adobe: the changing role for long-form ads in a six-second media world
With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by…
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