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Ad Tech
WPP launches new data business Gain Theory
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it…
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Advertisers
Virgin Active appoints VML for £2m digital makeover
Virgin Active has appointed digital agency VML to handle a £2m makeover of its website and members app plus work…
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Advertisers
Johnny Hornby: this is how you win the General Election
None of the parties fighting out the UK General Election seems to have hired Johnny Hornby, grand vizier of CHI…
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Robinsons needs more than a nice tune from BBH
Summer’s on its way (looking out of the window it is anyway) so Robinsons is back with its venerable fruit…
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Agencies
IPG’s Roth trails in the CEO pay stakes with $12.9m
Interpublic CEO Michael Roth earned $12.9m last year, of which $1.4m was his base salary. IPG had a pretty good…
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Mcgarrybowen loses its way on Honda’s ‘Endless Road’
Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London…
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Samsung launches Apple challenger S6 through Cheil – what happened to all those other agencies?
Samsung launched its new S6 Galaxy phones today – two variants, one with a curved screen (whatever that does) –…
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Ad Tech
IPG’s Michael Roth on the future of agencies and the technology companies’ land grab
We hear a lot from WPP’s Sir Martin Sorrell and nearly as much from Maurice Levy of Publicis Groupe (quite…
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Advertisers
Ogilvy Paris moves Parisiens to ‘call Saul’ for Netflix
Ogilvy Paris is rather fond of moving artefacts around France and to promote the new Netflix series of ‘Better Call…
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