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Mcgarrybowen loses its way on Honda’s ‘Endless Road’

Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London has risen to pretty well thus far in its work for Honda Europe.

Here’s its latest effort for Honda’s CR-V – ‘Endless Road.’

Not entirely sure about the line: ‘The Road To Better Never Ends.’ We kind of know that already.

And when you click to find your ‘endless road’ it doesn’t take you anywhere very interesting very fast, unlike W+K’s Type R interactive effort.

Soundtrack’s nice though.

But an opportunity missed, alas. MAA creative scale: 5.

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