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Robinsons needs more than a nice tune from BBH

Summer’s on its way (looking out of the window it is anyway) so Robinsons is back with its venerable fruit squashes.

And agency BBH is treading on John Lewis territory (doesn’t everyone these days – JL will have to find something new) with a couple of ads called ‘They Grow Up Fast,’ about the joys of generating.

It’s a perky enough effort – once more the music does the heavy lifting – but hardly inspired.

MAA creative scale: 4.

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