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Advertisers
Strong Q3 performance boosts IPG comeback story
Interpublic (IPG) appears to be outstripping US rival Omnicom, judging by the two companies’ Q3 results. Omnicom Group’s worldwide revenue…
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Advertisers
KFC and Ogilvy holed below the waterline by Mick Fanning shark attack spoof
KFC and Ogilvy South Africa find themselves in choppy water over an ad that appears to spoof a shark attack…
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Ad Tech
Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
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Advertisers
Simon Hakim: why it’s time for agencies and clients to move to value-based pay
PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies…
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Advertisers
Virgin Money kick starts London Marathon push with ‘run face’ campaign through AllTogetherNow
Virgin Money sponsors the London Marathon (we’ve had a lot of Marathons recently), for which thousands of people will be…
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Advertisers
Mother beats star line-up to win Diageo’s Baileys
Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was…
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Advertisers
US PC giants unveil $70m joint marketing drive
Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to…
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Advertisers
Jack Simcock: are the big betting firms dropping the ball in their RWC advertising campaigns?
We are in the middle of The Rugby World Cup – the biggest sports event in the world this year.…
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Ad Tech
Frederic Joseph: why ad blocking is good for you – really
Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a…
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