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Ad Tech
Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in…
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Advertisers
Paul Snoxell of Partners Andrews Aldridge picks his Desert Island Ads
Paul Snoxell is creative director of Partners Andrews Aldridge. A copywriter by trade, Snoxell has been a creative director…
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Ad Tech
Mike Peralta of AudienceScience: what role should agencies play in programmatic?
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out…
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Ad Tech
Havas signs Bazarkaya and Howell for top world roles
Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the…
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Ad Tech
Kevin Swanepoel: why The One Show needs to be global
Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World…
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Advertisers
Jung von Matt’s new Mercedes campaign provides an object lesson for car advertisers
It’s not the easiest time to be a German carmaker but Mercedes presses confidently on, this time with a new…
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Advertisers
Carat wins lion’s share of Mondelez global media
Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping…
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Advertisers
72andSunny finds Trumpish topical twist for old Carl’s Jr
Oral gratification of one sort or another plays a part in many food ads – fair enough – although there’s…
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Advertisers
McCain pioneers ‘shoot it, show it’ same day ads in new adam&eve/PHD campaign
McCain, now styling itself the “nation’s favourite teatime brand,” is launching two new linked autumn campaigns. First off is a…
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