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Nike wheels out big sporting guns for Hyperwarm
The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike…
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Ciesco: mixed results for big four ad groups but US-based Omnicom and IPG set the pace in Q3 2015
By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications…
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New biz whizz Alex Lubar replaces Zaid Al-Zaidy as head of McCann London
Mark Lund, a founder of DLKW and then Now and a former boss of the Government’s COI, has been CEO…
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Why VW’s agencies are hoping it re-enters marketing arena sooner than later
Volkswagen has reported a pre-tax loss of €2.5bn in the third quarter after it set aside €6.7bn to cover (it…
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American Airlines coup for MDC’s Crispin Porter
MDC Partners’ Crispin Porter has a sprightly new feather in its cap after a turbulent past couple of years: American…
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Ogilvy Paris unveils GPS safety campaign for Allianz
Insurer Allianz and agency Ogilvy Paris reckon seven out of ten drivers drive more carefully (even in France) if there’s…
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The perils of multinational life – IPG’s Lowe hopes it’s capped its legal and financial problems in Brazil
IPG’s Mullen Lowe seems to have settled its rather embarrassing legal problems in Brazil, closing its Brasilia office in the…
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Ad Tech
International deals drive 2015 marcoms takeover trends
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3…
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Toyota and Droga5 land grab Back to the Future
In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have…
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