Spain’s Lola is one of the brightest creative sparks floating around today’s somewhat reduced adland and, as these Iberians do, it’s setting out for world domination (initially in four cities.)
There’s a video here and some striking artwork from David Carson.
Good that new owner Ommnicom is getting behind it (Lola was part of IPG.)
If the big creative agencies are going to do anything more than manage decline they need to reinvent themselves with some – creativity. Why doesn’t WPP have a go with Ogilvy or VML? Or are those agentic agents in the way?
