As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help dreaming that maybe… this could be our year.
Oasis’ Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the The Sun to captured the 90s anthem’s tentative optimism. This digital OOH ad asks if a second star (denoting a second World Cup victory) might just be coming England’s way.
Simple and effective. The Sun lives up to its reputation for tapping into the national zeitgeist.
MAA creative scale: 8
