Whether you’re in the pro-AI camp and embrace its benefits for work and life, or you’re anxious about job loss and human agency, everyone has questions about AI.
Mother – fresh from winning a Cannes Film Grand Prix for Anthropic – has launched its new ad for the company’s AI assistant, Claude, that puts out a call for people to ask any questions that concern them. Anthropic will track and report the actions they are taking to address them, and promises to be honest if they are falling short.
There’s a “hard questions” website we can all access, giving yet more data to fuel the Anthropic Public Record, which has already surveyed 52,000 Americans and 81,000 Claude users. Anthropic, which calls itself a “public benefit corporation”, has set up an institute to help them understand people’s views and concerns and chart their progress in addressing them.
Mother might have set itself up for the longest-running campaign in history. Alternatively, we’ll soon get fed up of thinking about AI and surrender to whatever the tech giants throw our way.
Either way, there are bound to be some pretty x-rated questions asked on the site – it’s like opening yourself up to a giant version of a newspaper’s below-the-line comments section. Anthropic will at least have the technology to deal with a barrage of responses, and is prepared to admit that it won’t have all the answers.
The ad is pretty captivating, and sensibly finishes on an upbeat note with the new line, “There’s hope in hard questions.”
MAA creative scale: 8
