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Whirlpool cleans up Creative Data Grand Prix

There are times when it seems we should rename this site Moreaboutsocialservices.

Whirlpool and DigitasLBi have won the Cannes Lions Creative Data Grand Prix (don’t ask) for Whirlpool’s Care Count initiative installing washing machines and dryers in US schools after the data told them lots of kids missed school because they had no clean clothes.

OK fair enough, well done Whirlpool.

It’s quite shocking that education in the 21st century, on both sides of the Atlantic, still depends on how much money your parents have.

Something to mull over with the rosé.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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