Home / Advertisers / Can Microsoft beat Apple in the Christmas sweetness and light stakes?

Can Microsoft beat Apple in the Christmas sweetness and light stakes?

One’s suspicions are always aroused when massive corporations go all warm and cuddly, especially at Christmas.

Apple’s had a go, now it’s ancient rival Microsoft’s turn. This is certainly ambitious, featuring various ‘ordinary’ people caught up in a turbulent 2016 (American-centric admittedly), spreading harmony through Microsoft’s new Surface computer. From Interpublic’s M:United/McCann New York.

Nailed it: not embarrrassing, great music and production and a nifty product demo too.

MAA creative scale: 9.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.