One’s suspicions are always aroused when massive corporations go all warm and cuddly, especially at Christmas.
Apple’s had a go, now it’s ancient rival Microsoft’s turn. This is certainly ambitious, featuring various ‘ordinary’ people caught up in a turbulent 2016 (American-centric admittedly), spreading harmony through Microsoft’s new Surface computer. From Interpublic’s M:United/McCann New York.
Nailed it: not embarrrassing, great music and production and a nifty product demo too.
MAA creative scale: 9.