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Apple and Spanish Lottery: two ways to tear ducts

Here’s Apple’s Christmas offering, ‘Frankie’s holiday.’ Frankie being Frankenstein’s monster.

“Open your heart” Apple advises us. Take it they didn’t really have anything to say.

In comparison this is open heart surgery, from the Spanish Lottery which won this year’s Cannes Cyber Grand Prix for another tear jerker ‘Justino.’

Granny thinks she’s won but she hasn’t, she got the dates mixed up. Wouldn’t it have been easier just to tell her? So Leo Burnett Madrid has to talk its way out of this one, somehow.

Which it does, triumphantly.

MAA creative scale:

Apple: 6.

Spanish Lottery: 9.

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