My fave ads of 2016 are:
IKEA Sweden ‘Let’s Relax’
Never was a truer word spoken in an ad. Someone had to kill the irritating food selfie.
Well done IKEA!
Under Armour USA Phelps/Gymnastics
For me, Under Armour has totally stolen Nike and adidas’s sports advertising crown.
They’ve developed a new visual language based on raw authenticity, which makes Nike feel frankly fake.
So fresh and powerful.
Pearl and Dean ‘Tumbleweed Trainer’ by some old agency called Brothers and Sisters!
Judge for yourself.
Andy Fowler (below) is the founder and ECD of Brothers and Sisters.