Captive Media, which instals games and other interactive promotions in urinals, has gone global with a game based on the US Presidential Election – ‘Wee The People.”
Gentlemen (Captive haven’t perfected a ladies’ version yet) are invited to aim left or right to express their disapproval of Trump or Clinton (some other candidates, including Vladimir Putin, have been thrown in for fun). The longer punters last the more votes are cast.
The US game is a follow up to a British version, invented for the 2015 General Election (both below).
The new Wee The People, launched after the first candidate debate, is running in 250 urinals in 12 different countries including the UK, Spain, Denmark and Russia. It’s playing in key US states including Pennsylvania, Iowa and New Hampshire and a worldwide total of more than 10,000 men are voting every day – with 287,992 votes already cast – more than most pollsters can claim.
So far Trump is three per cent ahead (that is, behind).
Captive Media CEO Gordon MacSween says: “The reaction to the game has been phenomenal. Men absolutely love it, and they talk about it afterwards. It’s a great talking point for the bars and a nice precursor to the ads we normally run to pay for the network.”
Captive Media advertisers include include Drinkaware, Corona, Captain Morgan and Betsafe.