James Corden, he of the bulging bank balance, is on screen yet again, this time plugging Chase’s new Sapphire Reserve credit card. If it’s for rich people then James is obviously a target customer.
In the first of three films he’s foraging in the woods with celebrity chef Mads Refslund (is there a chef who isn’t a celebrity these days?), cooking like the cave people used to. Mads is opening a new restaurant Fire and Ice in Brooklyn, which is what he uses here. Pay with Sapphire and you accumulate points. The Droga5 campaign is called ‘Reserve What’s Next.’
It’s a decent idea (highlighting what’s new for a new card) and Corden’s an agreeable, if somewhat over-used, cove.
You expect a bit more though.
MAA creative scale: 6.